is an innovative project established by the tribal people of the Gudalur Valley in the Nilgiri Hills of south India. The adivasis, the indigenous people of India, were the original owners of the land. Over time the colonial government, the Indian government, the tea companies and the land-hungry farmers took the land away and the adivasis were displaced. After a successful land rights campaign the adivasis realised that unless they planted the land, they would lose it again. Hence the tea, soap and other products to follow. Visiting a housing estate in the UK the founders were shocked to find that the residents couldn't afford fairly traded tea and this led to the setting up of Just Change UK . Here is a video
showing the links between Just Change and women on the Greater Leys estate in Oxford.
Read about how an English teacher worked on the project in this Guardian