Seedball was founded in 2010 by two Conservation Scientists at Aberdeen University. Ana and Emily were researching how to save the world when they spotted an advert for a training course to help environmental scientists become entrepreneurs. In 2012, armed with homemade packaging and their first seed ball prototypes, they began selling at fairs and festivals. Seedball was launched officially in 2013. They say, 'We want to fill the world with wildflowers and save bees and butterflies! And, we’re starting with your garden.'