Safia Minney argues that the future of bricks & mortar retail is in the best in Fair Trade, sustainable and organic products, together with vintage, second hand and local produce. Restorative economics, the well-being of our planet, our bodies and minds can be inspired by this growing sector and one that is shaping big business.
This book curates pioneering people and projects that will inspire you to be part of the Change. With full colour photography and illustration throughout Slow Fashion profiles people and bringing the alternatives to the mainstream: designers, labels and eco-concept stores across the world; fair trade producers; campaigns that are designing a fashion economy and the fibres and fabrics which are making a difference.
Andrew Morgan (film-maker of ‘The True Cost’)
Dana Geffner (Fair World Project)
About the Author:
Safia Minney is founder and CEO of Fair Trade and sustainable fashion label People Tree. Safia has turned a lifelong interest in environment, trade and social justice issues into an award winning social business. She is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.
'Safia brings a radical compassion and a humanitarian approach to everything she does. I’ve had the privilege to work with her for 15 years. She has a remarkably clear eye and focus on turning a mission into ethical business with such dedication. Slow Fashion, her new book, is partly manifesto and partly how to – it’s a must read for all! - Mike Gidney, CEO, Fairtrade Foundation.
'[In Slow Fashion] Safia unravels what’s behind each of those products we buy on a whim.' - Romy Fraser, Founder of Neal’s Yard Remedies & Trill Farm.
'What an amazing book…Safia’s understands that cotton comes from the people on farms… The people who started it. It takes horrendous tragedies to get people to pay attention to what happens to the people supplying our clothes.' - Peter Melchett, Policy Director, Soil Association.
'I really recommend reading Slow Fashion. Safia has been fearless in shining the spotlight on what is unacceptable business practice in the fashion industry. She holds up a mirror to unfair trade and shows us that fashion can be fair, ethical and equitable. Few people are able to go the extra mile and put their principals out there like Safia can and Slow Fashion is a testament to that. Slow Fashion is such a rich book, like a delicious plate of slow food!' - John Hilary, Director, War on Want.
'Slow Fashion is definitely a great read and watch, there are films to inspire us, and help us to act. At a political level public pressure is helping to create policy and enforce standard in the garment supply chain – we need to keep up that energy.' - Jean Lambert, MEP.
'Slow Fashion reflects Safia’s expertise, intimate and intuitive knowledge of supply chains and her supplies through Fair Trade and her 25 year history of campaigning for ethical business. Slow Fashion brings you the future of the fashion industry.' - Lucy Siegle, Journalist and Social Justice Advocate.